Geometa Identifies Popular Spots in a City Based on Photos of the Social Networks

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Cities are multifunctional spaces that offer a great variety of attractions, facilities, services, and activities. How to determine which places are the most popular? Generally, official data sources do not provide detailed and precise information on the places most visited in cities. Tourists and residents leave a digital «footprint» since they take a lot of photographs in different city’s locations and upload them to social networks. This data can be analyzed to identify the main city’s attractions.

Geometa helps to identify and analyze the most photographed spaces in a city using AI and BigData.


As you can see from this video, the areas of greatest density denote the popular spots in the city.


Understanding the most popular spots in a city is important for local authorities. In spaces with a high prevalence of residents and tourists, city managers may consider actions to improve the urban environment and experience of people, such as creating pedestrian-only streets or widening pavements, providing free WiFi in public spaces, pinpointing new opportunities for business for the private sector. These actions positively affect the urban environment, making it more comfortable and safer. Also, it helps to identify natural and cultural heritage locations with under-exploited tourism potential.

Geometa helps not only to identify popular spots but also to analyze the patterns of tourist flows in cities or track the dynamics of the residents’ movement within one day in order to create the most convenient routes and identify areas that are attractive for investment.

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