Happy World Tourism Day!

Happy World Tourism Day!

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Today, on World Tourism Day, we’re excited to showcase how Geometa is making a significant impact on the world of tourism. Tourism is not just about visiting beautiful places; it’s about preserving the cultural heritage that makes each destination unique. Geometa plays a crucial role in this endeavor by empowering decision-makers to protect and enhance cultural resources while developing cities.

Case 1: Cultural Heritage Management

At Geometa, we understand that preserving cultural heritage is vital for sustainable tourism. Our platform centralizes all relevant cultural resource data in one place, making it a powerful tool for decision-making in conservation, protection, and enhancement efforts.

Geometa provides:

  • Accurate and up-to-date map-based information for effective heritage resource management.
  • Integration of cultural resource data with natural resources, demography, engineering networks, and land use.

The map of cultural heritage management is a detailed map of the cultural heritage buildings as well as a digital record containing relevant information and photos

  • Zoning strategies to minimize negative impacts on cultural resources.

Screenshot of a map showing an area of state significance (cultural heritage precinct). The map displays two types of protection zones: protection zones for cultural heritage and restricted use zones in the vicinity of heritage sites.

  • Online portals for public engagement and community support.

An excellent example of Geometa’s impact is in Kazan City where it has successfully managed 589 cultural heritage objects, including UNESCO-listed sites like the Kazan Kremlin.

Case 2: Urban Analytics through Digital Footprints

To make tourism truly memorable, understanding what makes a city attractive is essential. Geometa’s «Urban Analytics» module analyzes digital footprints, such as geolocated street photos on social networks, to assess the attractiveness of urban environments.

This module includes:

  • Classification of street photos using advanced neural networks.
  • Translation of images into geolocation points.
  • Building line graphs to visualize trends in photo frequency.

These insights are invaluable for:

  • Planning tourist routes.
  • Enhancing public spaces.
  • Identifying trends in photo activity over time.

Real-life examples from Kazan demonstrate how Geometa’s tool helps evaluate the popularity of urban spaces and measure the success of renovation projects. It allows city administrations to make data-driven decisions and transform cities into more attractive and visitor-friendly destinations.

On this World Tourism Day, let’s celebrate the power of technology in preserving cultural heritage and making our cities more appealing to tourists.

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